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Our methodology · PPRC

Audit first.
AI second.

Every Isonic engagement starts with the Pain Point Resolution Checklist, a 15-20 day audit of how your company really works.

Only then do we recommend the custom AI solution, and the marketing around it, that will actually pay back.

15-20
days of audit
6
areas of your business checked
1
ranked checklist you keep
90
day roadmap at the end
What PPRC means

Four words. One rule: no AI without a reason.

P

Pain

Where is time, money or customers leaking? We find the problems your team works around every day.

P

Point

We pin each pain to an exact step, person and system, so it can be measured, not just described.

R

Resolution

For every pain we decide the right fix: custom AI, one of our products, marketing, a simple process change, or nothing.

C

Checklist

Everything is tracked on one checklist, ranked by cost to you and effort to fix, so nothing is guessed.

The 20-day audit

What happens, day by day.

Short sessions with each team, then deep analysis on our side. Your business keeps running as normal.

Days 1-3

Discovery

Leadership and team interviews. Goals, targets and what has already been tried.

Days 4-8

Process mapping

We sit with each team and map how work really flows, every tool, hand-off and wait.

Days 9-13

Marketing & funnel audit

Ads, SEO, content, social and lead handling, from first click to closed deal.

Marketing team joins
Days 14-17

Solution design

Each pain matched to a fix, with cost, effort and expected return worked out.

Days 18-20

Readout

A walkthrough with your leadership, the full checklist and a 90-day roadmap.

The checklist

24 checks across your whole business.

Every item is scored by what it costs you today and how hard it is to fix. The top of the list is where AI and marketing go first.

Operations

01
Repetitive manual work
Slow hand-offs between teams
Data entered more than once
Reports built by hand

Sales

02
Lead response time
Follow-up consistency
Qualification before calls
CRM hygiene

Marketing

03
Cost per lead by channel
SEO and site health
Content output and quality
Social presence

Customer support

04
Repeat questions
Response time after hours
Escalation paths
Customer feedback loop

Data & tools

05
Where data lives
Tools that don’t talk
Access and privacy
Licence overlap

Team

06
Skills and AI readiness
Who owns what
Training needs
Approval rules
After the audit

AI and marketing, working on the same plan.

01Days 1-20

Audit

The PPRC (Pain Point Resolution Checklist) audit. Every pain point in your business on one ranked list.

02From week 3

Marketing quick wins

While AI is being built, our marketing team fixes the leaks the audit found: ads, SEO, content and social.

03Weeks 4-12

Custom AI build

The AI solution the audit recommends. Agents, automation or one of our products, set up for you.

04Ongoing

Operate & grow

We run, measure and improve both AI and marketing against the numbers agreed in the audit.

What you get

Five things you keep, whatever you decide.

Book your audit →
01

Pain point register

Every issue found, with its cost to the business and who it affects.

02

AI solution blueprint

The custom AI we recommend, how it works with your tools, and what it will cost to run.

03

Marketing plan

Where your leads come from, where they leak, and the quick wins to fix first.

04

90-day roadmap

What to do first, second and third, with owners, timelines and budgets.

05

Build, buy or skip

An honest call on each idea. If an off-the-shelf tool or no AI is better, we say so.

FAQ

Questions about the audit.

How long does the PPRC audit take?+

Fifteen to twenty working days, depending on the size of your company and how many teams are involved.

Why audit before building AI?+

Most AI projects fail because they solve the wrong problem. The audit makes sure every rupee goes to a pain point that actually costs you money.

Do we have to build with Isonic after the audit?+

No. The checklist and roadmap are yours. Many clients build with us, but the recommendations stand on their own.

Where do marketing services fit in?+

The audit always looks at how you get customers. Marketing quick wins usually start in week three, while the AI solution is being built.

How much of our team’s time does it need?+

A one-hour kickoff with leadership, then short sessions with each team. Most people spend two to three hours in total.

Start here

Find out what AI should do for your company.

Tell us about your business. We’ll scope the audit and send you a start date within one working day.

Book your audit → Call Us