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AI Design Systems

An interface language for probabilistic products.

Conventional design systems assume the interface is certain. AI products are not. We build the components and rules for showing confidence, citing sources, streaming partial answers and correcting a wrong one without breaking the user’s trust.

The basics

What is an AI design system?

Product and design teams SaaS companies adding AI Startups before launch Teams with inconsistent AI screens

A design system is the shared set of components and rules your team uses to build screens. An AI design system adds the patterns that only AI products need: showing that the AI is working, citing sources, showing confidence, and letting people fix a wrong answer easily.

Without these patterns, every screen solves the same problems differently, and users stop trusting the product the first time it gets something wrong.

In practice

When an AI answer is unsure, the interface says so, shows where the answer came from, and offers a one-click way to correct it, the same way on every screen.

Why it matters

How it helps your business.

01

Users trust the AI

Clear sources, confidence and corrections make people comfortable relying on it.

02

Ship screens faster

Ready-made components mean designers and developers stop reinventing the same patterns.

03

One consistent product

Every AI feature looks and behaves the same way across the app.

04

Fewer support tickets

Users understand what the AI did, so fewer people get confused or stuck.

Where it is used

Real ways teams use it.

AI assistants
Chat, streaming answers and follow-up suggestions.
Content tools
Drafts, edits, version history and approvals.
Dashboards
AI insights shown alongside the data they came from.
Search
Answers with cited sources and links.
Forms and workflows
AI-filled fields people can review and fix.
Mobile apps
Voice and AI features designed for small screens.

Not sure if AI Design Systems fits your business? A 15-minute call will tell you.

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When this is the right call

You are probably here because one of these is true.

01 Every AI feature in your product looks and behaves differently.
02 Designers are inventing loading and error states one screen at a time.
03 Users cannot tell when the system is confident and when it is guessing.
04 You are scaling from one AI feature to many.
What you get

Deliverables, not a summary of our thinking.

01

Component library

Streaming text, confidence indicators, citations, retry and correction patterns, built, not just drawn.

02

Behaviour rules

When to hedge, when to refuse, when to show sources, when to stay quiet.

03

Token set

Type, colour, motion and spacing, defined as code your engineers can consume.

04

Failure vocabulary

A consistent way to say "I do not know", "that timed out" and "I got that wrong".

05

Documentation

Usage guidance, worked examples, and the reasoning behind each decision.

How it runs

The shape of the engagement.

A design system for an AI product is mostly about honesty: making it obvious to the user how much to trust what they are reading.

Weeks 1-2 Audit every AI surface you already have.
Weeks 3-5 Define tokens, patterns and behaviour rules.
Weeks 6-8 Build the components and document them.
Weeks 9-10 Pilot on one real feature, then roll out.

Related services

All eight →
02 AI Product Development Zero to production, built on live model behaviour. Read more → 07 AI Research Measurement against your tasks, not public benchmarks. Read more → 08 AI Transformation Past the pilot, into how the organisation actually works. Read more →
FAQ

Questions about AI Design Systems.

Why do AI products need special design?+

AI can be slow, uncertain and sometimes wrong. Good design shows progress, explains answers and makes corrections easy, which normal design systems do not cover.

What do we receive?+

Documented components and patterns in Figma and code, ready for your team to build with.

Can you work with our existing design system?+

Yes. We usually extend what you already have rather than replace it.

Do you also build the product?+

Yes, if you want. We can hand over the system or build the product with it, see AI Product Development.

How long does it take?+

Most AI design systems take four to eight weeks depending on how many features are covered.

Tell us what you are trying to do.

We will tell you honestly whether AI Design Systems is the right answer, and if it is not, which of the other seven is.

Start a project → Call Us